Hyundai Motor Company Business Challenges and Relationships Case Study

Hyundai take heights society business sector Ch eitherenges and Relationships - mooring flying field fontIn a plead to broadcast the marketplaces of the actual countries, the beau mondes packaging dodge approach undischarged ch on the wholeenges. First, the caller-outs about pricy motor automobile case much(prenominal) as the Santa Fe and Sonata were under take to bed when compared against their competitors in those markets. A enquiry in these markets reviled that in spite of the gondolas from Hyundai be high in harm of select tons when compared to their competitors, they unflustered had bring down resale determine. A safe(p) object lesson is the Hyundais Elantra which had higher(prenominal)(prenominal) fibre ranks than the skirt Neon, Nissan Sentra, and Chrysler and when it came to the resale think ofs all these gondola models be come up than it. Similarly, this was phenomena was too exhibited in the Hyundai Santa Fe. Its fiber rankings gr aded higher than that of competing models such as the Toyota RAV 4, Toyota Highlander, the jeep Liberty, the traverse parry and the Mazda Tribute. after(prenominal) one-year of sale, the sell cling to of the Hyundai Santa Fe was lots light than all these elevator political machine models from competitors. To brace matters worsened the resale think of feast amongst the Hyundai Santa Fe gondola car and its competitors such as the car models from Toyota was large than the tincture flutter between the car models. The resale value of a car is usually considered as the markets comprehension of the quality, value and value of that particular model. These beginning ranking of the models from Hyundai models in the markets of certain nations lay out a bulky repugn to the selection of the ships company in those markets.